Blogging & Social Networking


What is blogging?

What a great question!  And, to quote  Jue, Marr & Kassotakis (2010) “the annoying answer is, ‘It depends'”!  It can be a vehicle for someone to express their passion about a hobby, pet, or house renovation.  It can be a tool for a CEO of an organisation to connect with his or her team in a fairly personal manner (depending on the tone of the blog).  A runner training for their first ever marathon can use a blog to tell the story of their journey.

While the blog’s author may wish to use their blog as a one-way conversation – telling their story and leaving it at that, for most bloggers, the magical part is the discussion & collaboration aspects, with readers being able to leave comments, “like” pages, ask questions and interact with the author of the blog.

Here’s the description from Wikipedia:

blog (a truncation of the expression weblog)[1] is a discussion or informational site published on the World Wide Web consisting of discrete entries (“posts”) typically displayed in reverse chronological order (the most recent post appears first).

How can blogging improve your PIM and PKM?

Firstly, I’d like to confess at this point that I had to look up the two acronyms “PIM” and “PKM” before I got started!  Back to Wikepedia …

PIM:  Personal Information Management

PKM:  Personal Knowledge Management
(not to be confused with that other PKM, Passenger-kilometre, which is a unit of passenger transportation quantity)

How can blogging improve my PIM?  It will work as a registry where I keep all of the information I learn during this course and – if I take advantage of the functionality available using WordPress – I will be able to access and retrieve that information easily.  Having access to other blogs from our course provides a fantastic opportunity to see how others are using the blog as an information platform.

How can blogging improve my PKM?  Again, I see the main value in accessing other students’ blogs – we are all on the same learning journey – other blogs provide valuable insight into other ways of thinking, learning, developing.  This collaboration (there’s that word again!) is such an exciting part of this course.

What other kinds of Social Networks can be used to manage learning & share knowledge?

Facebook – definitely Facebook!  A few (extremely pro-active might I say) students have set up individual Facebook groups with the intention of using these to interact with each other, leave useful comments about other students’ blogs and generally collaborate as a group with our learning and knowledge.

And to wrap up this post …my favourite thing about blogging so far?  Being able to go back and edit earlier blogs – priceless!



Jue, A.L., Marr, J.A. & Kassotakis, M.E. (2010). Social Media at Work: How Networking Tools Propel
Organizational Performance. San Francisco: Jossey-Bass.


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